Three Generations, One Family Recipe
Since 1948, the Arrietta family has been feeding Azusa from the same kitchen, with the same recipes, and the same belief that good food should feel like home.
La Tolteca | Our Story
The Tortilla Factory, 1948
Ben Arrietta Sr. started La Tolteca in 1948 as a tortilla factory, supplying fresh corn tortillas to local stores, schools, and neighbors. Made simply with organic corn, water, and lime, our tortillas and corn products are still prepared the same traditional way more than 75 years later.
Built for the Neighborhood
In 1967, La Tolteca opened at 321 N. Azusa Ave. as a tortilla factory with just a few small tables. By 1981, the community had spoken, and the family built a proper dining room. As La Tolteca continued to grow, so did the need for more space. In 2008, we moved to our current home at 429 N. Azusa Ave. Once Azusa, always Azusa.
The Secret Family Recipe
La Tolteca’s chips and salsa have been a local favorite for generations, still made using the same recipes and traditional process. Guests have been talking about them for decades, and around here, no party or backyard barbecue is complete without Tolteca chips and Salsa
Still Cooking After 75 Years
Tim and Ben Jr. — and now their sons — run La Tolteca today, preparing every item fresh daily in the generous portions the family has always believed in.
The Neighborhood Keeps Coming Back
There are regulars here who have been coming since the 1960s, and first-timers who walk in and feel like they've been here before. That's what 75 years of showing up for your community looks like.
